Revised: 5 November 2010
An electronic cigarette (e-cig) comprises a battery powered cigarette-shaped body with a mouthpiece or "cartridge" holding an absorbent material that is saturated with a flavoured liquid solution that may contain nicotine. E-cigs are commonly sold with a fitted cartridge but are also supplied as a battery powered vapourising unit to which a cartridge of choice can be fitted at a later time.
The categorisation of an e-cig product depends on how it is presented for sale, including the intended use claimed for the product by the supplier and whether this use has a therapeutic purpose as defined in the Medicines Act 1981.
The following table provides further guidance on "intended purpose" language or claims that will be regarded as suggestive of a therapeutic purpose.
|Supports or aids smoking cessation|
|Remedy against/ helps alleviate nicotine addiction or the symptoms of nicotine addiction|
|Helps you quit smoking/ smoke less|
|Reduce your nicotine intake|